The social media campaign I am analyzing is the Charmin campaign for the Forever Toilet Paper Roll. This is a campaign advertising a new product - a single large-sized roll of toilet paper that is supposed to last "forever" (up to one month).
The recent twitter posts for this campaign can be found here: Charmin on Twitter.
Here is a screenshot of the Charmin Twitter page as of today:
There are several posts related to the Charmin Forever Roll, including a retweet by Natalie Hayden @nataliesparacio.
Wow this is interesting, I haven't heard of this before. I think that Charmin is one of the exemplary forerunners of product advertising especially within their industry. I also believe this is due to their success with their social media campaigns. Just looking through their Twitter feed, I was impressed at how attention-grabbing they are. What principles do you think leads to their success with this?
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