The social media campaign I am analyzing is the Charmin campaign for the Forever Toilet Paper Roll. This is a campaign advertising a new product - a single large-sized roll of toilet paper that is supposed to last "forever" (up to one month).
The recent twitter posts for this campaign can be found here: Charmin on Twitter.
Here is a screenshot of the Charmin Twitter page as of today:
There are several posts related to the Charmin Forever Roll, including a retweet by Natalie Hayden @nataliesparacio.
